Keith Borglum, CHBC

A: Every medical practice should have a website. Attracting patients is only one use. When used as an online brochure, a website can provide information to your patients easily, conveniently, and without requiring paper and postage costs to mail forms. Post all the "rules" of the office online—and all forms that patients might need—so your staff can refer patients there. A website can direct patients to approved medical information sites for your specialty. Put the site's address on all your business cards, appointment cards, and handouts. Most likely, your website will save your staff from answering a lot of phone calls. Of course, keep in mind that some elderly or disabled patients will still need paper and phone communication.