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Will confusion about ACA stop people from logging on to healthcare exchanges?


The Affordable Care Act (ACA) healthcare insurance exchanges open Oct. 1, and many are speculating how effective the marketing push has been on educating the 48 million Americans without healthcare insurance on the benefits of the indivual mandate.

Last-minute polls about the opening of the healthcare exchanges show that the public is still confused by mixed messages about the ACA.

Nearly 70% of uninsured adults and more than half of insured adults polled by the Kaiser Health Foundation said that they didn’t have enough information about the healthcare exchanges to make a decision for themselfves and their families.

The Kaiser poll also found that many are confused by media reports about the politics and real benefits of ACA’s mandated healthcare provision. More than half (53%) of respondents don’t trust any media sources that report on the ACA, and feel the bipartisan bickering about the law is more of a media focus than how it would affect people.

Though many seem to be unclear about how ACA’s healthcare insurance exchanges will affect them, many are still going to sign up between October and December. Though only 37% of respondents to a Gallup poll said that they were familiar with the healthcare exchanges, 65% said they would rather get the insurance than pay a fine. According to Gallup, awareness about the individual mandate has risen among the uninsured. Now 69% of uninsured people polled are aware of the individual mandate now versus only 56% in June.

President Barack Obama’s administration deployed a marketing campaign this summer across television, the Internet, and social media in efforts to educate the uninsured about the ACA. Efforts from the Obama camp, coupled with state-funded advertising campaigns cost about $684 million, according to the Associated Press.

A new study finds that injuries to healthcare workers are among the highest of all professions.

A new study of healthcare disparities between states shows that poor residents of high-performing states often have better health outcomes than affluent residents of low-performing states.

A sampling of physicians on social media weigh in on the Affordable Care Act and the government shutdown this week.

The Department of Health and Human Services has furloughed more than half of its staff to comply with the government shutdown.

We have answers to your questions about what the government shutdown means to physicians and their patients