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    Stop suggesting physicians are ‘bought’ through pharma gifts

     

    But to simply claim that “gift equals increased prescriptions” is not only disingenuous, it’s offensive to all doctors throughout the U.S. (not only those based in D.C.) And it is just unnecessary information to share with patients without explaining more of the details of these exchanges, which is simply not available in every case.

    Many physicians use “lunch and learns” to learn about new drugs that could help their patients and—perhaps not shockingly—once they get that information, they are prone to prescribe these drugs. It is the education, not the gift of a meal or round of golf that drives the behavior. 

     

    HOT TOPIC: How physicians can respond to workplace sexism

     

    The study’s senior author, a physician herself, offers this advice to patients via the New York Times: “You shouldn’t see doctors who see drug reps.”

    Physicians will do what is best for their patients. It’s time that studies like this start putting some facts behind their inflammatory research.  

     

    Keith L. Martin is editorial director of Medical Economics. Do you think prescribing habits are influenced by pharma gifts? Tell us at [email protected]

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    • [email protected]
      Keith, right on with your comments; I have been in full private practice for 37 years at the same location; we have excellent communication with our pharmaceutical reps and yes, at times they offer lunches; this affords us the time to sit, learn, and listen to new products, services, and devices which may be useful in my practice.; some of my colleagues who are "owned" by insurance companies and hospitals are forbidden to visit with reps; often, they fall far behind in new and innovative product education updates; NEVER AND I MEAN NEVER have I been pressured,coerced,or offered any form of payment or felt indebted for visiting with our reps; reps are polite hard working individuals who are finding their jobs more and more difficult and scarce; our honor is impugned and our integrity is trashed with this kind of talk, even from our very own, so sad; If there is a case of "money to right my drug", then reprimand the doctor and pharma rep and make it public, but leave the rest of us good doctors alone! Why not look at the politicians and lobbyists and the millions given to them in the "pay for play" nasty Washington games, the downright "buy yourself a politician" schemes that run rampant; over 11,000 lobbyists daily influencing less than 600 senators, congressmen, judges, and executives who people engineer our lives; despicable, have a great Thanksgiving; [email protected]

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