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    Crisis management for your medical practice

    Thomas J. Ferkovic, RPh, MS
    Q: My long-time practice partner unexpectedly passed away last month, putting the practice into turmoil. What can I do to keep the practice along the right path and remain steady during this major change?

    A: It's at a difficult time such as this when strong and consistent leadership is vital to a practice's health and longevity. You, as the remaining physician-partner, must rise to the occasion and guide your practice through this unexpected change by providing clear direction, making sound decisions, and relying on facts, not emotion.

    Obviously, a planned change is much better than one that's unexpected or forced. Yet, no matter how much planning occurs, crises are inevitable, such as the one your practice is experiencing now. Good financial and procedural benchmark data can help you steer clear of pitfalls and help you assess the direction in which you should take your practice in light of these unanticipated events.

    Leadership, vision, business plans, competent management, strategic information, and up-to-date corporate documents all lead to a stable practice and business success.

    Answers to readers' questions were provided by Thomas J. Ferkovic, RPh, MS, managing director, SS&G Healthcare Services LLC, Akron, Ohio. Send your practice management questions to
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