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    How to hold a physician open house the right way

     

    Get help if you need it.

    Todd says many physicians hire marketing consultants that help plan and implement open houses; others do it themselves. If you’re comfortable going solo, take care not to make some of the typical open house mistakes she’s seen in the past, such as a too long or too technical presentation, being boring or pushy, or reciting your resume. Rather, provide cards or a brochure if you think patients need to know your training, credentials and past experience.

     

    Further reading: Should physicians share their notes with patients?

     

    Open houses can offer a competitive advantage over physician colleagues who don’t hold them, and they have the potential to bring in new patients and alert your community to your practice. Your goal is to be top of mind, get referrals from other physicians and make your practice known in the community so patients already know you—or something about you—when they need to find a new physician.

    Tips for holding an open house

    1.     Keep it to the point. Skip long recitations of your credentials, or too much technical information about new treatments or services.[1]

    2.     If you use PowerPoint, keep it brie, 7-10 minutes or 10 slidesf.[2]

    3.     Don’t come off as pushy by asking people to sign up or enroll for anything on the spot.[3]

    4.     Don’t overdo any freebie gifts or gadgets. It can come off too kitschy or unprofessional.[4]

    5.     Do advertise widely. Invite everyone in the building, other specialty physician offices, current patients and their families and friends. Post notifications around the community, in the neighborhood and on social media, your blog or website.[5] If you require an RSVP, which can help you plan refreshments better, make it simple like signing in online or responding to an email.

    6.     Follow up. Office staff can follow up with patients who seemed interested in the new treatment, service or physician a week after the event to gauge their interest and answer any questions. [6]

     


    [1] Maria Todd

    [2]

    [3]

    [4] Dr. Patt

    [5] Dr. Russak

    [6] Dr. Patt

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