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    Get great online reviews without violating HIPAA

    Physicians have a big challenge when it comes to managing online reviews: HIPAA. Although patients may say whatever they like, doctors are bound by HIPAA not to release certain information, and the lines can be blurry.

     

    FURTHER READING: It's a huge mistake if you're not on social media

     

    Many doctors don’t respond to reviews at all, which can damage efforts to get new patients. There’s a right way to manage reviews, and I’m going to show you how.

    How Does HIPAA Apply to Online Reviews?

    Let’s look at a quick example. Have you ever seen a review like this on Google?

    “I went to Dr. Abram for severe pain in my abdomen. He ran no tests, gave me no pain medication, and told me to go home and rest. What a waste of time!”

     

    FURTHER READING: Watch out for these HIPAA violations in online reviews

     

    Then, Dr. Abram replies: “Sophie, the symptoms you presented didn’t warrant tests. We ruled out appendicitis and other infections. You had no fever, and the pain was moderate. We don’t normally give out pain medication for issues like yours. If you still have severe pain, please come back or go to your nearest urgent care facility.”

    There are two clear HIPAA violations here:

    1. Dr. Abram confirmed the individual is a patient.

    2. Dr. Abram gave out medical details the patient didn't mention in the original complaint.

    Next: I have a negative review, what should I do?

    Daryl Johnson
    Daryl Johnson is the founder of Frontier Marketing, a Premier Google Partner and BingAds Partner advertising agency located in North ...

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