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    Five key staff roles for population health success

    Population health initiatives are changing hiring practices and staff roles at primary care practices in fundamental ways.

    As the efforts to transition a practice away from treating individuals to managing larger groups of patients that have similar comorbidities gets underway, hiring the right staff or providing staff augmentation through partnerships with outside healthcare stakeholders is essential to guiding the practice into a population health model of care.

    In a population health value-based model, the goal is to hire the right expertise to carry out a mandate that aligns with the “Triple Aim” of enhancing the patient experience while reducing costs and improving patients’ health. To meet this goal, staff will be required to follow patients more closely as they look for gaps in care, manage, sort and analyze patient data, engage and educate patients better and connect with the wider community to extend patient care across a community of caregivers.

    “When a primary care practice embarks on a population health initiative they’ll often be required to add new staff and redeploy existing staff to meet the needs of the patient population they are trying to serve,” said Tom Campanella, JD, associate professor of health economics and director of the Health Care MBA program at Baldwin Wallace University in Cleveland, Ohio.

    Next: What positions are key?


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